Articles
How visibility actually works
What I write here is the same work I sell: pages built to answer real questions, on Google and on AI assistants. Practical guides, data where it exists, no promises.
Why ChatGPT does not mention your business
How AI assistants pick their sources, what 1,344 real audits show, and what makes a page quotable.
llms.txt: what it is and why your site needs one
The file that introduces your site to AI engines: what goes in it, who needs one and what it cannot do.
A website is not enough: getting found on Google and on AI
Classic SEO and AI optimisation: where they differ, where they overlap and what to do first.
New articles are added when there is something worth saying, not on a schedule.