Glossary
The words of the web, explained simply.
Short definitions of the terms you hear when people talk about websites, Google and artificial intelligence.
- SEO
- Search Engine Optimization: all the activities that help a website appear higher in Google's search results.
- Local SEO
- SEO for searches tied to a place, like "plumber in Bergamo" or "pizzeria near me". It involves your site, Google listing and reviews.
- GEO
- Generative Engine Optimization: optimizing content and online presence so a business gets cited in the answers of ChatGPT, Gemini, Perplexity and other AI assistants.
- AEO
- Answer Engine Optimization: preparing content that answers specific questions directly, so it gets chosen as the answer by search engines and assistants.
- Google Business Profile
- A business's free listing on Google Maps and in search, with address, hours, photos, services and reviews.
- NAP
- Name, Address, Phone: a business's name, address and phone number. They must be identical everywhere they appear online.
- Structured data
- Code in a standard format (schema.org) that describes a business, product or article precisely to search engines and AI.
- SERP
- Search Engine Results Page: the results page Google shows after a search.
- Meta description
- The short text that often appears under a page's title in Google results. It influences whether people click.
- AI Overview
- The AI-generated summary Google shows at the top of some searches, with links to the sources used.
- AI citation
- When an AI assistant names or links to a specific business or site in its answer.
- Hosting
- The service that keeps your site on and reachable on the internet, 24 hours a day.
- SSL certificate
- The protection that encrypts data between visitor and site. You can spot it by the padlock and https in the address.
- Responsive
- A site that adapts automatically to every screen, from smartphone to computer.
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