Portfolio / B2B directory
A directory designed to be quoted by machines
Need4Padel is the B2B directory for the padel industry: court builders, surfaces, lighting, booking software, camera systems and everything else needed to open or run a club. I designed it from scratch with one aim: to be the source a machine cites when someone asks about this market.
- Product
- B2B directory for the padel industry
- Scale
- 94 companies, 15 categories, 22 countries
- Stack
- Astro on Vercel
- Visit the site
- need4padel.com
01 The problem
Padel is growing fast across Europe, but anyone building a court or fitting out a club finds the information scattered: company sites in ten different languages, PDF catalogues, word of mouth. There was no single reference point, let alone one that search engines and AI assistants could read in a structured way.
A directory is the perfect test of content architecture: hundreds of pages that have to stay consistent, interlinked and comprehensible to a machine without anyone explaining them.
02 What I built
The site is generated statically with Astro and served from Vercel. It currently holds 94 verified companies across 15 categories and 22 countries, and every part of the architecture is built for machine reading.
- Structured company profiles, with complete JSON-LD data on each company and category, so a machine can extract who does what, where and for whom without parsing prose.
- An llms.txt summarising the directory for AI engines, and a robots.txt that explicitly welcomes the ChatGPT, Claude and Perplexity crawlers.
- A quote request engine that turns directory visits into commercial leads for the companies listed.
- An embeddable badge companies display on their own sites, plus site search and featured premium profiles.
03 What changed
Need4Padel proves the method at scale. The same technical base I put into a five page site carries an international directory of hundreds of data driven pages. When the structure is designed for machines from day one, growing it breaks nothing.